Tag Archives: marketing

After being only the 8th author in history – and the 1st self-published author – to sell 1 million ebooks on Kindle, John Locke has been the latest buzz in the publishing industry. His new book, How I Sold 1 Million eBooks in 5 Months, may lead some people to believe that he’s an overnight sensation. But, as is usual when someone makes it big, it wasn’t so easy. Locke put a lot of time and effort into achieving what he has and it started long before the 5 months to 1 million sales began. But he’s an astute businessman … Continue reading


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People have been asking about specific forms of promotions, from blogging to bookmarks to book signings, and whether they’re effective. Many products in our world make it easy for the company (marketer) to know how the end-user learned about the product or company. For example, in my day-job company, it’s right on our client form: How did you hear about us? It’s awesome because, over time, we can tell which of our promotions are working and which are not. With books, however, you don’t get that. Someone walks into a store somewhere in the world or goes online to their … Continue reading


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Just a quick note to all my writer-followers who haven’t found my other blog yet: You should read Monday’s post. Especially if you blog. Before you do anything stupid. It’s important. Trust me. I’ll make it easy. Click here: http://a-musedwriter.blogspot.com/2011/02/mm-your-blog-is-marketing-tool-whether.html Now the rest of you can scroll down to yesterday’s Teaser Tuesday (which was posted about an hour before Wednesday).


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Last week, we discussed how the 4th P – Promotions – plays into the Marketing Mix and the marketing campaign. Today, we look at what you need to know before you can start planning your promotions. First, you need to know your Target Customer – everything you can possibly find out. Where do they live? Work? Go to school? How old are they? What do they eat? What do they do on the weekends? Where do they hang out – both in the real world and online? What do they talk about? Where do they shop? What do they buy? … Continue reading


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So we’ve been through all but one of the Ps (or Cs, from the customer’s point of view) of the Marketing Mix (to revisit the others, click here) and now we hit Promotions. This is the area most people think of when they think of “marketing.” As we’ve learned, it’s about much more than advertising and other Communications, yet without it, customers wouldn’t know about the Product or the Price or the Places they can buy it. Everything-all the Ps/Cs-work together in a successful marketing strategy. Whether it’s a media kit, advertisement, blog or public appearance, your Promotions must incorporate … Continue reading


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