by Kristie Cook | Jul 3, 2011 | Uncategorized
After being only the 8th author in history – and the 1st self-published author – to sell 1 million ebooks on Kindle, John Locke has been the latest buzz in the publishing industry. His new book, How I Sold 1 Million eBooks in 5 Months, may lead some people...
by Kristie Cook | Feb 13, 2011 | Uncategorized
People have been asking about specific forms of promotions, from blogging to bookmarks to book signings, and whether they’re effective. Many products in our world make it easy for the company (marketer) to know how the end-user learned about the product or...
by Kristie Cook | Feb 9, 2011 | Uncategorized
Just a quick note to all my writer-followers who haven’t found my other blog yet:You should read Monday’s post. Especially if you blog. Before you do anything stupid. It’s important. Trust me.I’ll make it easy. Click...
by Kristie Cook | Jan 24, 2011 | Uncategorized
Last week, we discussed how the 4th P – Promotions – plays into the Marketing Mix and the marketing campaign. Today, we look at what you need to know before you can start planning your promotions.First, you need to know your Target Customer –...
by Kristie Cook | Jan 17, 2011 | Uncategorized
So we’ve been through all but one of the Ps (or Cs, from the customer’s point of view) of the Marketing Mix (to revisit the others, click here) and now we hit Promotions. This is the area most people think of when they think of “marketing.” As...
