Tag Archives: marketing

It’s been a long time since I’ve done a Monday Marketing post. I plan to get back into it, though, starting next week. After all, we left off at the good part, the topic most people think and care about when they hear the term “marketing.” We’ll be talking about the fourth and final “P” – Promotions (and C – Communication). For today, here are the previous posts, since they’ve moved from my www.KristieCook.com blog to this one. Mark this link because these will take a while to get through, but they provide a marketing tutorial for the non-marketing writer. … Continue reading


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As you know, my publishing team and I traveled over to the Miami Book Fair International a couple weekends ago. It was a long three days, after which we were completely exhausted. We didn’t sell a ton of books, but we did sell some to people who may have otherwise never heard of Promise or Kristie Cook. And we had fun and learned quite a bit, too. So here’s what I learned, from an author’s perspective to other writers: Big is not always great. – MBFI touts that approximately 500,000 people walk the street fair. It’s also nearly 30 years … Continue reading


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Holy Blazin’ Stars, Batman! I am full of all kinds of big, exciting, awesome news! First, I have to share this link, because he’s saying pretty much what I’ve been saying about self-publishing and the publishing industry in general. Now, if only New York would listen! Thank you, Karly, for originally sharing this with me. Karly’s YA book Into the Shadows comes out on Kindle next week, by the way. You should totally check it out! Second…because I can’t hold it in any longer… PROMISE WON THE ROYAL PALM LITERARY AWARD!! That’s right! First Place in Fantasy (Published). Woot!!! I … Continue reading


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Today we talk about the third P or C in the Marketing Mix – Place or for customers, Convenience. “Place” actually refers to three different Places: Where you produce your Product – If your Product is a blog, what hosting service will you use (e.g., Blogger, WordPress, your own site, etc.)? If your Product is a book and you’re self-publishing, where will your book be printed? On demand? By which service? There are many possibilities to choose from. If you’re not self-publishing, your publisher already has this Place. When your Product is yourself, where are you available? Physical location? Virtual? … Continue reading


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Last week, we learned the basics of setting Price for a Product. This week we get more specific – setting Price for your Product. What’s your Product? For most of us, it’s ourselves – either as blogger, writer/author or employee; and it’s our books or our blogs. Your Blog as the ProductIf your Product is your blog, you most likely don’t have any Price to set. Unless you charge a subscription or for advertising, which is rare for most bloggers. So if a blog is your only Product, then you can leave now. But please don’t!!! Cuz I really like … Continue reading


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