Monthly Archives: August 2010

Back to our discussion on Product, after last week’s marketing hiatus for Mockingjay.  Last time, we discussed how Products are ideally developed to provide a new way to meet customers’ needs – filling the gap between their problems and lack of good solutions. Today we’ll talk about why Product is important to you – the writer, the reader, the job seeker, etc. And this is simple: Because, of the entire Marketing Mix depicted above, Product is where you have the most control. This isn’t usually true in our day jobs, where people in the Buying department choose the Products our … Continue reading


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The frawesome Dawn Embers brings us today’s blogfest: Word Paint Blogfest. Here’s the deets, as well as links to the others. Check them out – some beautiful descriptions by lovely writers. Here’s the gist of the blogfest: The book is Word Paint: A Guide to Writing More Descriptively by Rebecca McClanahan. According to the book: “Like painters, writers are the receptors of sensations from the real world and the world of the imagination, and effective description demands we sharpen our instruments of perception.” “Description is an attempt to present as directly as possible the qualities of a person, place, object … Continue reading


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I finished Mockingjay in one day. And I’ll probably read it again this weekend. Yeah, I’m sick, I know. If you’ve finished, you’ll get this. If you’ve read the first two, but haven’t had a chance to read Mockingjay, don’t worry I’m not going to spoil anything and I’m sure you’ll still get this…it just slams home even harder after you’re done. You know that emotional grip in the first two? Multiply it by thousands by the time you’re done. And for those who haven’t read these books…um, as a friend and a writer-pal, I have to ask: Why the … Continue reading


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It’s Monday, which means it’s supposed to be Marketing Monday here on this blog. But… HUGE BUT!!!! (No, not huge butt. Ew.) BUT… It’s Mockingjay Eve!! See that counter down there…less than 12 hours!! I haven’t been this excited for a release since Harry Potter and the Deathly Hallows. (Okay, I lie. I was a hundred times more excited for my own release, but that’s completely different.) In preparation, I’ve been re-reading The Hunger Games and Catching Fire this weekend. And now I’m getting this sinking pit in my stomach in anticipation for Mockingjay. Because I’m really scared about what’s … Continue reading


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It’s Monday, which means it’s supposed to be Marketing Monday here on this blog. But… HUGE BUT!!!! (No, not huge butt. Ew.) BUT… It’s Mockingjay Eve!! See that counter down there…less than 12 hours!! I haven’t been this excited for a release since Harry Potter and the Deathly Hallows. (Okay, I lie. I was a hundred times more excited for my own release, but that’s completely different.) In preparation, I’ve been re-reading The Hunger Games and Catching Fire this weekend. And now I’m getting this sinking pit in my stomach in anticipation for Mockingjay. Because I’m really scared about what’s … Continue reading


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