Tag Archives: promtions

So we’ve been through all but one of the Ps (or Cs, from the customer’s point of view) of the Marketing Mix (to revisit the others, click here) and now we hit Promotions. This is the area most people think of when they think of “marketing.” As we’ve learned, it’s about much more than advertising and other Communications, yet without it, customers wouldn’t know about the Product or the Price or the Places they can buy it. Everything-all the Ps/Cs-work together in a successful marketing strategy. Whether it’s a media kit, advertisement, blog or public appearance, your Promotions must incorporate … Continue reading


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