Tag Archives: promotions

Last time, we discussed why Product is important to us as writers, bloggers and job seekers – because we actually have control over the Product. We don’t get this luxury very often, in other work and life situations. Control is empowering, but it is also a responsibility. We have to be sure to create and produce the highest quality Product we possibly can. Part of Product is packaging. When it comes to your actual book, if your goal is to be published traditionally, you won’t have much, if any, say-so in your Product’s packaging. Of course, by then, it is … Continue reading


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Back to our discussion on Product, after last week’s marketing hiatus for Mockingjay.  Last time, we discussed how Products are ideally developed to provide a new way to meet customers’ needs – filling the gap between their problems and lack of good solutions. Today we’ll talk about why Product is important to you – the writer, the reader, the job seeker, etc. And this is simple: Because, of the entire Marketing Mix depicted above, Product is where you have the most control. This isn’t usually true in our day jobs, where people in the Buying department choose the Products our … Continue reading


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Now that we’ve discussed the Target Customer here and here, it’s time to move on to the first P in the Marketing Mix – the Product. Or, for the customer, the first C – Customer’s wants and needs. For the most success, we should develop a Product that specifically meets our Target Customer’s needs and wants. We identify the gap between what they need/want (their problem) and the products (solutions) that are currently available. Then, ideally, we develop a product that fills that gap. *Aside: In marketing, a service is considered a product – there is no distinction between the … Continue reading


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It’s been a while since we’ve done a Monday Marketing. Last time, we talked about the Marketing Mix – the 4 P’s & 4 C’s of marketing, which all revolve around the Target Customer. I said we’d get into the first P – Product today, but I lied. After reading that post, I realized that we needed to spend a little more time on the Target Customer. It’s the most important part of the Marketing Mix, after all, because without a customer – a reader, a buyer, a spouse or child or employer – there’s no reason for the rest. … Continue reading


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The Mix…no, we’re not talking about drinks. Or even cupcake or brownie batter. Sorry. But if you hang in there, I’ll serve brownies at the end. As for the drinks…geez, peeps, it’s only Monday! And not even noon! Well, maybe by the time you’re reading this, in which case I hope you are enjoying your drink, whether mixed or not. Today’s mix is The Marketing Mix. Yes, with caps. Because it’s that important. The Marketing Mix is the foundation of marketing. And what we’ll be primarily focused on for this series of tutorials. It’s what you, as a writer or … Continue reading


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