by Kristie Cook | Sep 13, 2010 | Uncategorized
Last time, we discussed why Product is important to us as writers, bloggers and job seekers – because we actually have control over the Product. We don’t get this luxury very often, in other work and life situations. Control is empowering, but it is also a...
by Kristie Cook | Aug 30, 2010 | Uncategorized
Back to our discussion on Product, after last week’s marketing hiatus for Mockingjay. Last time, we discussed how Products are ideally developed to provide a new way to meet customers’ needs – filling the gap between their problems and lack of...
by Kristie Cook | Aug 16, 2010 | Uncategorized
Now that we’ve discussed the Target Customer here and here, it’s time to move on to the first P in the Marketing Mix – the Product. Or, for the customer, the first C – Customer’s wants and needs. For the most success, we should develop a...
by Kristie Cook | Aug 9, 2010 | Uncategorized
It’s been a while since we’ve done a Monday Marketing. Last time, we talked about the Marketing Mix – the 4 P’s & 4 C’s of marketing, which all revolve around the Target Customer.I said we’d get into the first P – Product...
by Kristie Cook | Jul 19, 2010 | Uncategorized
The Mix…no, we’re not talking about drinks. Or even cupcake or brownie batter. Sorry. But if you hang in there, I’ll serve brownies at the end. As for the drinks…geez, peeps, it’s only Monday! And not even noon! Well, maybe by the time...
