Tag Archives: promotions

People have been asking about specific forms of promotions, from blogging to bookmarks to book signings, and whether they’re effective. Many products in our world make it easy for the company (marketer) to know how the end-user learned about the product or company. For example, in my day-job company, it’s right on our client form: How did you hear about us? It’s awesome because, over time, we can tell which of our promotions are working and which are not. With books, however, you don’t get that. Someone walks into a store somewhere in the world or goes online to their … Continue reading


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Last week, we discussed how the 4th P – Promotions – plays into the Marketing Mix and the marketing campaign. Today, we look at what you need to know before you can start planning your promotions. First, you need to know your Target Customer – everything you can possibly find out. Where do they live? Work? Go to school? How old are they? What do they eat? What do they do on the weekends? Where do they hang out – both in the real world and online? What do they talk about? Where do they shop? What do they buy? … Continue reading


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As you know, my publishing team and I traveled over to the Miami Book Fair International a couple weekends ago. It was a long three days, after which we were completely exhausted. We didn’t sell a ton of books, but we did sell some to people who may have otherwise never heard of Promise or Kristie Cook. And we had fun and learned quite a bit, too. So here’s what I learned, from an author’s perspective to other writers: Big is not always great. – MBFI touts that approximately 500,000 people walk the street fair. It’s also nearly 30 years … Continue reading


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Last week, we learned the basics of setting Price for a Product. This week we get more specific – setting Price for your Product. What’s your Product? For most of us, it’s ourselves – either as blogger, writer/author or employee; and it’s our books or our blogs. Your Blog as the ProductIf your Product is your blog, you most likely don’t have any Price to set. Unless you charge a subscription or for advertising, which is rare for most bloggers. So if a blog is your only Product, then you can leave now. But please don’t!!! Cuz I really like … Continue reading


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I don’t know about you, but I think we’ve covered Product enough in these Monday Marketing posts. LOL Check the sidebar for archives if you need to get caught up. 😉 And feel free to ask questions in the comments if I didn’t cover something you’re confused about or would like to know more about. Let’s move on to the next “P” or “C” in the Marketing Mix: “Price” (from the marketer’s perspective) or “Cost” (from the customer’s perspective). Price refers to what the marketer needs to charge to cover costs (direct and overhead) and to make the desired profit. … Continue reading


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