by Kristie Cook | Feb 13, 2011 | Uncategorized
People have been asking about specific forms of promotions, from blogging to bookmarks to book signings, and whether they’re effective. Many products in our world make it easy for the company (marketer) to know how the end-user learned about the product or...
by Kristie Cook | Jan 24, 2011 | Uncategorized
Last week, we discussed how the 4th P – Promotions – plays into the Marketing Mix and the marketing campaign. Today, we look at what you need to know before you can start planning your promotions.First, you need to know your Target Customer –...
by Kristie Cook | Nov 29, 2010 | Uncategorized
As you know, my publishing team and I traveled over to the Miami Book Fair International a couple weekends ago. It was a long three days, after which we were completely exhausted. We didn’t sell a ton of books, but we did sell some to people who may have...
by Kristie Cook | Sep 27, 2010 | Uncategorized
Last week, we learned the basics of setting Price for a Product. This week we get more specific – setting Price for your Product. What’s your Product? For most of us, it’s ourselves – either as blogger, writer/author or employee; and it’s...
by Kristie Cook | Sep 20, 2010 | Uncategorized
I don’t know about you, but I think we’ve covered Product enough in these Monday Marketing posts. LOL Check the sidebar for archives if you need to get caught up. 😉 And feel free to ask questions in the comments if I didn’t cover something...
