Tag Archives: marketing monday

Did that headline grab your attention? Did it stand out in your list of new posts and you just had to know what it meant? Did you think I really wanted you to grab my ass???? I hope so. I mean, not about grabbing my butt, but about piquing your interest. That was my intention. I wanted to grab your attention and I want you to grab mine. With your marketing pieces, that is. What’s the next thing you noticed in this blog post? Probably the picture, right? And if you hadn’t seen the title first, you probably even noticed … Continue reading


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People have been asking about specific forms of promotions, from blogging to bookmarks to book signings, and whether they’re effective. Many products in our world make it easy for the company (marketer) to know how the end-user learned about the product or company. For example, in my day-job company, it’s right on our client form: How did you hear about us? It’s awesome because, over time, we can tell which of our promotions are working and which are not. With books, however, you don’t get that. Someone walks into a store somewhere in the world or goes online to their … Continue reading


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This week is crazy-busy with my benefit book signing Thursday and real life in general, so just a quick Monday Marketing note today. Once again, I’m pointing you over to Tawna Fenske’s blog because, along with another discussion, she wrote about something that got me to thinking. Her post is about how some writers play the victim when it comes to the querying process, complaining on their own blogs (and other social media) about rejection after rejection and agents who are too stupid to be in the business. Okay, she didn’t exactly say that last part, but implied it because … Continue reading


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Last week, we discussed how the 4th P – Promotions – plays into the Marketing Mix and the marketing campaign. Today, we look at what you need to know before you can start planning your promotions. First, you need to know your Target Customer – everything you can possibly find out. Where do they live? Work? Go to school? How old are they? What do they eat? What do they do on the weekends? Where do they hang out – both in the real world and online? What do they talk about? Where do they shop? What do they buy? … Continue reading


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So we’ve been through all but one of the Ps (or Cs, from the customer’s point of view) of the Marketing Mix (to revisit the others, click here) and now we hit Promotions. This is the area most people think of when they think of “marketing.” As we’ve learned, it’s about much more than advertising and other Communications, yet without it, customers wouldn’t know about the Product or the Price or the Places they can buy it. Everything-all the Ps/Cs-work together in a successful marketing strategy. Whether it’s a media kit, advertisement, blog or public appearance, your Promotions must incorporate … Continue reading


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