by Kristie Cook | Feb 28, 2011 | Uncategorized
Did that headline grab your attention? Did it stand out in your list of new posts and you just had to know what it meant? Did you think I really wanted you to grab my ass????I hope so. I mean, not about grabbing my butt, but about piquing your interest. That was my...
by Kristie Cook | Feb 13, 2011 | Uncategorized
People have been asking about specific forms of promotions, from blogging to bookmarks to book signings, and whether they’re effective. Many products in our world make it easy for the company (marketer) to know how the end-user learned about the product or...
by Kristie Cook | Feb 7, 2011 | Uncategorized
This week is crazy-busy with my benefit book signing Thursday and real life in general, so just a quick Monday Marketing note today. Once again, I’m pointing you over to Tawna Fenske’s blog because, along with another discussion, she wrote about something...
by Kristie Cook | Jan 24, 2011 | Uncategorized
Last week, we discussed how the 4th P – Promotions – plays into the Marketing Mix and the marketing campaign. Today, we look at what you need to know before you can start planning your promotions.First, you need to know your Target Customer –...
by Kristie Cook | Jan 17, 2011 | Uncategorized
So we’ve been through all but one of the Ps (or Cs, from the customer’s point of view) of the Marketing Mix (to revisit the others, click here) and now we hit Promotions. This is the area most people think of when they think of “marketing.” As...
